Privacy Policy

1. General

West Coast Sunglasses (hereinafter: “The Company” or “We”) values your privacy and is committed to protecting and safeguarding the Personal Information (as defined below) provided to us by you, on our website at: beachtimesunglasses.com (hereinafter: “The Website”) or collected by us during your use of the Website and/or as part of providing our services (wholesale and retail sale of sunglasses and related products) (hereinafter: “The Services”).

This Privacy Policy describes how we use the Personal Information related to you, the purposes for which the Personal Information is collected, and the parties with whom we share this information (“The Policy”).

While use of the Website is generally not conditional on registration, by providing your Personal Information during your engagement with us for the provision of services or as part of your use of the Website, you agree that we may collect, store, and use Personal Information about you in accordance with the terms of this Policy. It is clarified that you are not legally obligated to provide the Personal Information. However, failure to provide the Personal Information may complicate the provision of services we offer you or impair the efficiency of the ongoing work with you, and it is also possible that we will not be able to offer you the full scope of Website use, contact you, or respond to your inquiry on any matter.

Terms not defined in this Privacy Policy shall have the meaning described in the Website’s Terms of Use.

2. Definitions

The following terms shall have the meaning appearing next to them:

• “Personal Information”: Any information collected and/or provided to us by you and/or anyone on your behalf, by which the data subject can be reasonably identified, directly or indirectly, including but not limited to:

o First name and last name.

o Contact details (address, email, phone).

o Payment details.

o Any content of an inquiry and additional information provided to us during correspondence with us.

• “Use of the Website”: Any browsing on the Website, including the provision of your Personal Information through the Website.

How do we collect the information?

• Proactive Contact: When you contact us through the Website, submit information, or send an email, we will collect the details you provided.
• Customers/Users: For the purpose of providing the Services, we collect information through orders, registration forms, phone calls, and communications.
• Passive Collection: Technical information collected during browsing (see Cookies chapter).

Note: We do not knowingly collect Personal Information about minors (under the age of 18).

3. Purposes of Using Personal Information

Your Personal Information will be processed and used by us for the following purposes:

• To enable you to use the Website and the services offered on it.
• To provide you with the services you ordered or requested from us.
• Marketing and Mailing (subject to your consent): To contact you with marketing information, newsletters, updates, and promotions (you can remove your name from the mailing list at any time).
• Providing support and customer service, and responding to inquiries.
• Compliance with legal requirements and assistance to competent authorities if necessary.
• Improving user experience, information security, and business analysis.

4. Use of Cookies and Tracking Tools

The Company uses “cookies” and web tags for the ongoing and proper operation of the Website, collecting statistical data, verifying details, and adapting the Website to your personal preferences.

Cookie Management: If you do not wish to use cookies, you can change your browser settings and block them. Note that blocking cookies may impair the user experience or prevent the use of some of the services on the Website.

5. Aggregate Data (Analytics)

We may use third-party analytics tools, such as Google Analytics, to collect statistical and anonymous information about the use of the Website. This information does not personally identify you and is intended to improve the performance of the Website and our Services.

6. Sharing Personal Information with Third Parties

We will not transfer your Personal Information to third parties without your consent, except in the following cases:

• Service Providers: Sharing information with subcontractors and suppliers who assist us in providing the services (e.g., website hosting providers, mailing systems, payment processors, accountants).
• Legal Requirement: If we are required to do so by a court order or a demand from a competent authority.
• Legal Proceedings: In the event of a legal dispute between you and the Company.
• Merger and Acquisition: In the event that the Company is acquired or merged with another entity, provided that entity assumes the provisions of this Policy.

7. Your Rights Regarding Personal Information

You have the following rights:

• Right of Access: You are entitled to review the Personal Information we hold about you.
• Right to Correction: If you found that the information is incorrect or outdated, you may request to correct or delete it.
• Removal from Mailing: You may request to be removed from the marketing mailing list at any time.

To exercise these rights, please contact us at: info@westcoastsunglasses.com

8. Retention and Deletion of Information

We retain Personal Information as long as it is necessary for the purposes specified in this Policy, or as required by law. Information that is no longer needed will be deleted or anonymized.

9. Information Security and Our Commitment to Data Security

We are deeply committed to ensuring the confidentiality, integrity, and availability of your Personal Information. To uphold this commitment, we employ a robust framework of both technological and organizational security measures designed to protect your data from a wide array of potential threats.

Technological Measures: Our security infrastructure includes industry-standard safeguards such as encryption, secure systems, and regular monitoring.

Organizational Measures: We limit access to Personal Information to authorized personnel only and maintain internal procedures to protect data.

Inherent Risks and Limitations: Despite our efforts, no system is completely secure, and we cannot guarantee absolute protection from unauthorized access or breaches.

Limitation of Liability: We maintain reasonable and appropriate security measures; however, we are not liable for damages resulting from unforeseen security incidents beyond our control.

10. Changes to the Privacy Policy

We may update this Policy from time to time. The binding version is the one published on the Website at the time of use.

Material changes will be accompanied by a prior notice on the homepage.

Other changes will take effect within 7 days of their publication. Continued use of the Website after the update constitutes agreement to the new policy.

11. Contact Details

For any question regarding this Privacy Policy, you can contact us:

info@westcoastsunglasses.com

625 S Missouri Ave, Clearwater, FL 33756

727-530-9260